Enricho vs Clay: which fits prospecting with AI?
Clay is a GTM workflow platform with many data vendors; Enricho is B2B data inside your AI assistant. Here's how they differ and which job each fits.
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Clay and Enricho both come up when teams look for "B2B data for AI", but they sit at different layers. This comparison describes Clay from its own website (as of October 2026). Features change, so check Clay's site before deciding.
What is Clay?
According to its website, Clay is "infrastructure to get any data, run agentic workflows, and launch GTM plays". It lists:
- A data marketplace: buy data from many data and AI vendors under one contract.
- Waterfall enrichment across providers.
- Claygent AI research agents and a workflow builder (clicks, code or chat).
- Signals, audiences, ad sync, an email sequencer, CRM enrichment, and lead and account scoring.
It's aimed at GTM teams and GTM engineers. The site mentions a 14-day Pro trial.
What is Enricho?
Enricho is one B2B people and company dataset built for AI assistants. Claude, ChatGPT, Claude Code, Cursor or any MCP client connect to https://mcp.enricho.co/mcp. You describe the buyer, the agent shows a free preview, and you approve full records at 1 credit each. Lists, CSV export and saved-search alerts happen in the same conversation.
How do they compare?
| Clay (from its website) | Enricho | |
|---|---|---|
| What it is | GTM data and workflow platform | B2B people and company data for AI assistants |
| Data sources | Many vendors, through a marketplace and waterfalls | One dataset ("Enricho has 200+ million data points") |
| Where you work | Clay's app (tables, workflow canvas, chat) | Your AI assistant: Claude, ChatGPT, Cursor and others |
| Outreach | Includes an email sequencer and ad sync | None; data only |
| Before paying | See Clay's site | Free preview of up to 10 records, every search |
| Pricing | See Clay's pricing page | Published: Free 100 credits a month; Pro $20, Growth $49, Scale $199; 1 credit per full record |
When does each fit?
Clay may fit better if you:
- want to combine many data providers in one place,
- build automated GTM workflows, scoring and campaigns,
- have a GTM engineer (or want to become one).
Enricho fits better if you:
- want to prospect and enrich in the AI assistant you already use,
- prefer one simple price per record, with a free look first,
- don't need a workflow tool or a sequencer, only good records fast.
Can I use both?
Yes. Some teams build their workflows in a platform like Clay, and use Enricho for quick research and lists inside their assistant.
How do I try Enricho?
Add https://mcp.enricho.co/mcp to your assistant (setup by assistant) and ask:
Use Enricho to find heads of growth at software companies with 51-200
employees, only people with an email. Preview first.
