Enricho vs Cognism: sales intelligence or self-serve data for AI?
Cognism is a sales intelligence platform with phone-verified mobiles and MCP; Enricho is self-serve B2B data for AI assistants. Compare them.
vs
Cognism and Enricho both give sales teams B2B data, and both work with AI assistants. They differ in how you buy, and in what comes around the data. This comparison describes Cognism from its own website (as of October 2026).
What is Cognism?
According to its website, Cognism is a B2B sales intelligence and data platform. It lists:
- Sales Intelligence, with phone-verified mobiles that go through extra verification,
- MCP and API, to use Cognism data inside Claude, ChatGPT and other AI assistants,
- CRM enrichment and integrations with Salesforce, HubSpot, Pipedrive and more,
- statements on compliance, including GDPR and CCPA, and Do-Not-Call coverage.
It says pricing is based on your business needs and varies by package. Its FAQ says teams with at least 5 salespeople often see the most value.
What is Enricho?
Enricho is self-serve B2B people and company data for AI assistants. Connect https://mcp.enricho.co/mcp in Claude, ChatGPT, Cursor or any MCP client and sign in with your email; there's no sales call. Every search starts with a free preview, and full records cost 1 credit each after you approve.
How do they compare?
| Cognism (from its website) | Enricho | |
|---|---|---|
| How you buy | Packages, based on your needs | Self-serve; start free |
| Pricing | See Cognism's site | Published: Free 100 credits a month; Pro $20, Growth $49, Scale $199; 1 credit per full record |
| AI assistants | MCP and API for Claude, ChatGPT and others | MCP for Claude, ChatGPT, Claude Code, Cursor, VS Code and others; REST API |
| CRM | Integrations and CRM enrichment | CSV export and REST API |
| Before paying | See Cognism's site | Free preview of up to 10 records, every search |
When does each fit?
Cognism may fit better if you:
- run a larger sales team that wants phone-verified mobiles,
- want CRM integrations and enrichment managed in one platform,
- prefer a package agreed with a sales team.
Enricho fits better if you:
- want to start today, free, without a sales call,
- prospect in Claude, ChatGPT or Cursor,
- want a simple published price per record and a free look first.
How do I try Enricho?
Add https://mcp.enricho.co/mcp to your assistant (setup by assistant) and ask:
Use Enricho to find CFOs and finance directors at companies with
501-1000 employees, with a phone number. Preview first.
