Enricho vs Lusha: which B2B contact data fits AI prospecting?
Lusha and Enricho both offer B2B contact data and MCP for AI assistants. Compare how you work, what you pay for and which fits your team.
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Both Lusha and Enricho sell B2B contact data, and both now connect to AI assistants. The differences are in how you work and how you pay. This comparison describes Lusha from its own website (as of October 2026). Check Lusha's site for current details.
What is Lusha?
According to its website, Lusha is a B2B data platform with contacts, emails (each with a confidence score), phone numbers and buying signals. You can use it through:
- Lusha Workspace and a dashboard,
- a Chrome extension,
- an API,
- an MCP connector for AI assistants, including Claude and ChatGPT.
It's aimed at go-to-market teams, and its FAQ also mentions recruiting. The site says the free plan needs no credit card.
What is Enricho?
Enricho is B2B people and company data built for prospecting inside AI assistants. Connect https://mcp.enricho.co/mcp in Claude, ChatGPT, Cursor or any MCP client. Every search starts with a free preview, and full records cost 1 credit each after you approve. Saved lists, CSV export and saved-search alerts are part of the same conversation.
How do they compare?
| Lusha (from its website) | Enricho | |
|---|---|---|
| Main ways to use it | Workspace, Chrome extension, API, MCP | AI assistants over MCP, plus a REST API |
| Data | Contacts, emails, phones, buying signals | People and companies, with contact details where on file |
| Before paying | See Lusha's site | Free preview of up to 10 records, every search |
| Pricing | Free plan; see Lusha's pricing page | Published: Free 100 credits a month; Pro $20, Growth $49, Scale $199; 1 credit per full record |
| Alerts | See Lusha's site | Opt-in daily email when a saved search's free sample changes |
When does each fit?
Lusha may fit better if your reps:
- prospect from LinkedIn and websites with a browser extension,
- want a dedicated workspace and buying signals,
- already have Lusha in their stack.
Enricho fits better if your reps:
- already work in Claude, ChatGPT or Cursor,
- want to see a free sample before spending, every time,
- prefer a simple published price per record.
How do I try Enricho?
Add https://mcp.enricho.co/mcp to your assistant (setup by assistant) and ask:
Use Enricho to find VPs of sales at software companies with 201-500
employees, only people with an email. Preview first.
