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What data does an AI SDR need?

An AI SDR needs the right people, current company context, contact channels and spending controls. Here's the checklist, and how to connect one to Enricho.

Enricho team3 min readAI SDRAI agentsSales
Any MCP clientClaude Code
Enricho

"AI SDR" agents research prospects, pick who to contact and draft outreach. They're only as good as the data underneath. Here's what that data layer needs, and how it maps to Enricho.

1. The right people

Your agent should search by the things that define your buyer:

  • Role and seniority: for example heads of sales, VPs of marketing, founders.
  • Company: industry, employee size band, or specific target accounts by domain.
  • Location and skills, when they matter.

Enricho's person_search takes these as filters. Lists match any value, and different filters combine with AND. For account-based plays, the agent searches companies first and then people at those domains.

2. Company context

To write a relevant message, the agent needs the employer's industry, size, website and headquarters. Every full person record in Enricho includes the current employer, and company_search returns full company records.

3. Contact channels

Work email, phone and LinkedIn where on file. Your agent can require a channel (for example "only people with an email") so it never pays for records it can't use.

4. Controls

This is what separates a safe agent from an expensive one:

ControlHow Enricho handles it
Look before payingpreview: true returns a free sample of up to 10 records
Page sizeFull searches return 1–100 records per page; more pages only on request
BudgetsPaired enrichment requires authorize_paid and a credit_budget (1–100)
No double contactExclusions by company domain, company ID or person ID
Balance checksaccount_usage reports credits left; insufficient credits reject a page with no partial charge
Planningsales_discover and sales_tool_inspect are free and never touch records

How do I connect my agent?

  • MCP: point your agent at https://mcp.enricho.co/mcp (streamable HTTP). Tools, schemas and three ready-made prompts come with it.
  • REST: create an API key in your Enricho account and send Authorization: Bearer enr_….

See B2B data for the AI sales agent you're building for the full setup.

FAQ

Quick answers

The questions people ask most about this topic.

It can search and enrich through the API with an API key, but Enricho is designed so paid steps are explicit: previews are free, pages are capped at 100 records, and paired enrichment needs an explicit budget. Keep a person approving spend and outreach.

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